Mass communication theory : an introduction
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Beskrivning:
The fully revised edition of this successful textbook provides a comprehensive, non-technical introduction across the whole range of approaches to understanding mass communication.
The text offers an integrated treatment of the major components of mass communication - the sender, the message, the audience. It encompasses the diverse forms of mass communication in contemporary societies -television, radio, newspapers, film, music, and electronic, cable and satellitetechnologies. Through out, Denis McQuail shows how theories of mass communication relate to the broader understanding of society and culture.
The third edition has been updated and rewritten to take account of recent theory and research, and to improve the clarity of both text and presentation. Topics given greater attention than before include gender relations, the globalization of communication, research on audiences and reception, media structures and institutions, and the evaluation of media performance.
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